ACQUIRE
Visitors evaluating your business can get useful information before making contact.
SixLevel Website Assistant
Your Website Should Do More Than Display Information.
Most business websites work well until a visitor needs something that isn't obvious on the page.
Then the customer has to search, fill out a form, send an email, leave a voicemail, or wait until someone is available.
The SixLevel Website Assistant gives customers and prospects a knowledgeable way to interact with your business directly from your website—around the clock.
It can answer questions, provide guidance, collect useful information, and help visitors determine the appropriate next step.
Turn a passive website into a useful customer resource.
01
Ask a question
02
Use your business knowledge
03
Reach a useful next step
The problem
Your Customer Has a Question. Your Website Has Pages.
Those aren't necessarily the same thing.
A prospective customer may want to know:
Do you provide the service I need?
Do you serve my area?
What does the process involve?
What should I do next?
Am I a good fit?
How long does it take?
Who should I contact?
Can I schedule something?
Where can I find a specific resource?
The answer may exist somewhere on your website.
But that doesn't mean the visitor can find it.
From website to customer resource
Give Visitors a Way to Ask Instead of Search.
A Website Assistant changes the interaction.
Instead of forcing a visitor to find the right page, they can simply explain what they need.
The assistant can use the knowledge established for your business to provide an appropriate response.
Depending on the implementation, it can:
- answer common questions
- explain services
- provide business information
- guide visitors toward relevant resources
- collect important details
- help identify what the visitor needs
- recommend an appropriate next step
- direct the visitor to the correct person or process
- support scheduling where configured
- continue the interaction through another channel
- capture useful information for future follow-up
Business knowledge
The Assistant Should Know Your Business—Not the Entire Internet.
The SixLevel Website Assistant is built around a knowledge base specific to your business.
That may include:
- services
- products
- business hours
- locations
- service areas
- frequently asked questions
- policies
- processes
- appointment information
- pricing information where appropriate
- educational resources
- staff or department information
- customer instructions
- approved explanations
- next-step guidance
- information the assistant should not provide
This creates a more controlled and useful experience than a general-purpose chat tool.
Around-the-clock availability
Your Website Doesn't Close at 5:00 PM.
People research businesses:
after work
early in the morning
during lunch
on weekends
late at night
whenever a question happens to occur to them.
A visitor may be most interested in your business at the exact moment nobody on your team is available.
The Website Assistant gives them another option besides:
"We'll get back to you."
A useful conversation
From Question to Useful Next Step
9:15 PM
“Do you work with businesses like mine?”
Illustrative visitor scenario
Imagine someone arrives at your website at 9:15 PM.
They ask:
"Do you work with businesses like mine?"
The Website Assistant responds based on your actual services and business knowledge.
The visitor explains more about what they need.
The assistant asks an appropriate question.
It provides relevant information.
It may recommend a resource, gather additional details, help with scheduling, or explain the next step.
Instead of leaving the site still wondering whether your business can help, the visitor has made progress.
Answer questions
Help Customers Find the Information They Actually Need.
Websites are normally structured around pages.
Customers think in questions.
The Website Assistant can help bridge that gap.
Instead of:
Services → Category → Subcategory → FAQ → Contact
the visitor can ask:
"Can you help me with this?"
and begin there.
Potential questions may include:
- Do you provide this service?
- Where are you located?
- Do you work with my type of customer?
- What should I bring?
- How does your process work?
- What happens after I contact you?
- How do I schedule?
- What are your hours?
- Where can I find this resource?
The exact responses are based on the knowledge and boundaries configured for your business.
Provide guidance
Sometimes the Visitor Doesn't Know Which Question to Ask.
A useful assistant can do more than retrieve information.
It can help visitors clarify what they need.
For example, it may ask:
What are you trying to accomplish?
Which service are you interested in?
Are you an existing customer or a new prospect?
Where are you located?
How soon do you need help?
What type of situation are you dealing with?
The specific questions depend on your business.
The objective is to help the visitor make progress while collecting information that can make the next interaction more useful.
Capture useful information
Don't Let Valuable Website Conversations Disappear.
A visitor may reveal important information during a website conversation.
What they need.
What they're concerned about.
Which service interests them.
What they've already tried.
When they need help.
How they prefer to be contacted.
That information can be useful to your team.
Rather than treating the conversation as a temporary website interaction, the system can capture relevant information for appropriate follow-up and future customer context.
Optional voice experience
Some Visitors Would Rather Talk Than Type.
The Website Assistant can also be configured with an optional voice experience.
Instead of typing questions, visitors may be able to interact conversationally using voice directly through the website.
This can create a more natural experience for people who:
- prefer speaking
- have more complex questions
- find typing inconvenient
- are using a mobile device
- benefit from a more conversational interaction
Website + phone
Two Different Problems. Two Different Systems.
The SixLevel Website Assistant and SixLevel Voice AI can complement one another, but they serve different entry points.
WEBSITE ASSISTANT
Begins with a visitor on your website.
It helps people:
- ask questions
- find information
- receive guidance
- provide useful details
- take the next appropriate step
Optional voice can make that website interaction conversational.
VOICE AI
Begins primarily with the phone.
It helps businesses:
- answer inbound calls
- provide after-hours coverage
- make defined outbound calls
- collect information
- route callers
- support follow-up
Connected conversations
The Website Conversation Shouldn't End When the Browser Closes.
A visitor may begin on your website today and:
text tomorrow
call next week
email later
speak with an employee
eventually become a customer.
From the customer's perspective, that is one developing relationship.
When Website Assistant is combined with Connected Customer Engagement, information from the website interaction can contribute to the broader customer history.
That helps your team understand:
- what the visitor asked
- what was discussed
- what information was provided
- what the person appears to need
- what details were collected
- what happened next
Beyond the sale
The Website Assistant Doesn't Have to Stop Working After the Sale.
Depending on how it is configured, a Website Assistant may also help existing customers locate:
- instructions
- resources
- support information
- policies
- common troubleshooting guidance
- educational material
- account or service information where appropriate
- next-step guidance
- contact information
That means the website can become useful throughout more of the customer relationship—not just during acquisition.
What this is not
This Isn't About Putting a Generic Chatbot on Your Website.
A poorly configured bot can create more frustration than it solves.
SixLevel's approach is not based on:
- generic answers unrelated to your business
- pretending the system knows something it doesn't
- making unsupported claims
- inventing policies or information
- trapping visitors inside endless automated conversations
- preventing someone from reaching a person when appropriate
- adding technology simply because AI is popular
Human involvement
Not Every Conversation Should Stay Automated.
Some questions require:
professional judgment
personal attention
sensitive discussion
specialized expertise
an exception
a decision
or simply another human being.
The Website Assistant should have clearly defined boundaries.
Depending on the implementation, it may:
- collect information for follow-up
- direct the visitor to the right person
- provide appropriate contact information
- initiate another communication channel
- help schedule the next interaction
- explain when someone will respond
A good fit
A Website Assistant May Be a Good Fit If...
Your website receives meaningful customer or prospect traffic.
People regularly ask the same questions.
Visitors need help determining which service or resource is appropriate.
Your team cannot respond to website inquiries around the clock.
Prospects often research your business after normal hours.
Your website contains useful information that isn't always easy to find.
You want to collect better information before a staff member becomes involved.
You want website conversations to become useful customer context rather than disappear.
You serve customers who may prefer conversational interaction over navigating pages.
Not the right starting point
The Website Assistant May Not Be the Right Starting Point If...
Your website receives almost no meaningful traffic.
Nearly every customer question requires immediate professional judgment.
Your business does not yet have reliable information or processes from which to build the knowledge base.
You want a bot primarily because competitors have one.
You expect the assistant to operate without defined boundaries or oversight.
You want technology to substitute for a poor customer experience.
Professional services
Answering Questions Well Is Part of Building Trust.
For professional service businesses, website visitors are often evaluating more than price.
They may be trying to determine:
Do these people understand my situation?
Is this the right type of business for me?
What will happen if I contact them?
Can they answer my questions?
Do they seem organized?
Will someone actually respond?
A useful Website Assistant can reduce uncertainty before someone ever speaks directly with your team.
Potential applications include:
- financial and advisory firms
- healthcare and wellness practices
- dental offices
- legal services
- accounting firms
- consulting practices
- professional service companies
- home-service businesses
- appointment-driven businesses
How it is built
A Useful Assistant Begins With What Your Business Knows.
- 01
DEFINE THE ROLE
Determine what the Website Assistant should help visitors accomplish.
What questions should it answer?
What information should it collect?
What next steps should it support?
- 02
BUILD THE KNOWLEDGE
Identify the business information the assistant needs.
This may come from:
- your website
- FAQs
- service information
- internal documentation
- customer instructions
- policies
- educational resources
- approved responses
- other relevant business knowledge
- 03
ESTABLISH BOUNDARIES
Determine what the assistant can answer and where it should stop.
Identify situations that require another channel or human involvement.
- 04
CONFIGURE THE EXPERIENCE
Set up the assistant around your business, website, intended conversations, information collection, and next steps.
- 05
TEST
Review real-world questions and likely visitor scenarios.
Identify where responses need clarification or additional business knowledge.
- 06
REFINE
Use actual conversations to identify:
- frequently asked questions
- missing information
- confusing website content
- new customer needs
- opportunities to improve the experience
Customer insight
Customer Questions Tell You What Your Website Doesn't.
Website conversations can reveal patterns that page analytics alone may not show.
Visitors may repeatedly ask:
questions you thought were already answered
about a service you aren't explaining clearly
about pricing expectations
about what happens next
whether you serve their particular situation
where to find something
how to get started
Those conversations can help identify:
- information gaps
- confusing messaging
- unmet customer needs
- missing content
- opportunities for new FAQs
- problems in the customer journey
The Six Systems of Trust
One Website Interaction Can Influence the Entire Relationship.
ENGAGE
People can begin an active conversation instead of passively searching pages.
NURTURE
Information gathered during the conversation can help make future follow-up more relevant.
CONVERT
Visitors can receive guidance that helps clarify appropriate next steps.
ONBOARD
Existing customers can be directed toward useful instructions and resources.
RETAIN
The website can remain a source of support and information throughout the relationship.
The SixLevel approach
The Bot Is Not the Product.
The customer doesn't care whether your website uses:
AI
automation
a knowledge base
a conversational interface
or another technology.
They care whether the experience helps them.
The questions that matter are:
Did I get a useful answer?
Did the business understand what I needed?
Was I guided toward the right next step?
Did I have to repeat everything later?
Could I get help when the business was closed?
That's where the value is.
Availability
Make Your Website More Useful Around the Clock.
SixLevel is introducing Website Assistant implementations in stages so each system can be built around the actual knowledge, needs, and customer experience of the business. Join the early-access list for availability updates.
Early participants may receive preferred introductory pricing and the opportunity to help refine the service through real-world use.
3-minute explainer
Want to See How It Works Before You Decide?
A short Website Assistant overview is being prepared. It will cover the knowledge base, questions, guidance, information collection, human involvement, optional voice, connected conversations, implementation, availability, pricing, and how to get started.
No required discovery call.
SixLevel Website Assistant — Everything You Need to Know
Video coming soon
FAQ
Common Questions
Website Assistant early access
Your Website Is Already Open 24/7. Make It Useful 24/7.
Give prospects and customers a knowledgeable way to ask questions, receive guidance, provide useful information, and take the right next step—even when nobody on your team is available.
Your Website Is One Part of the Customer Relationship.
See how acquisition, engagement, nurture, conversion, onboarding, and retention work together to build a business customers find easier to trust.
Explore the Six Systems of Trust